The whole point of co-branding is to amplify both brands in a way that they wouldn’t be able to achieve on their own. The partnership must be mutually beneficial for both or all brands.

So the addition of Barça players to Cooking Fever just enhances the game’s already high appeal. Plus, the app itself is high-quality and glitch-free, which can’t be said of all mobile apps. The rules are simple, the payoffs come quickly, and the game’s format keeps users coming back for more. It won’t improve upon a bad product.Ĭooking Fever has gained so many players because it’s a great product. Marketing is an amplifier, not a cure-all.

I’ve said it before, and I’ll say it again. The product you’re producing or enhancing together must be great.

After all, if you don’t get the connection right away, what chance do your customers stand? With this wireless product, your shoes can send info on calories burned, distance run, and more to your iPod Nano.īottom line: Make sure your partnership makes intuitive sense. Then there’s the Nike and Apple product Sports Kit, which capitalized on athletes’ use of iPods during workouts.

Sports bar cooking fever